Launching Sri Lanka’s First Online Business Ecosystem
Introduction:
Maxxis Tyres is a global brand renowned for its automotive tires catering to a wide range of vehicles from bicycles to heavy-duty ones. The brand has gained the trust and loyalty of customers worldwide, especially among SUV and Off-Road vehicle owners. Maxxis Tyres Sri Lanka has established a strong presence in the automotive industry by winning the hearts of valuable and loyal customers.
Problem:
With the impact of COVID-19 pandemic worldwide, the Sri Lankan government has imposed import restrictions on every industry. As a result, Maxxis Sri Lanka was forced to shut down all its marketing communications, including digital marketing. Although the government lifted some import barriers after 18 months, the brand’s digital marketing pages had become stagnant, with no traction or engagement. The challenge was to reactivate the brand’s digital marketing pages and re-engage the target audience.
Solution:
We planned and executed a creative and engaging campaign called “MAXXIS ADVENTURE SANTA” that involved 12 adventure dare challenges, each related to Christmas, unlocking day by day for 12 days. Participants had to visit the landing page to complete the challenges. This approach allowed us to leverage the excitement of Christmas and create a buzz around the brand.
The landing page was designed to be user-friendly and visually appealing, providing clear instructions on how to participate in the campaign. In addition, the team utilized social media platforms, such as Facebook and Instagram, to promote the campaign and generate interest.
To ensure maximum participation, the team optimized the landing page for user engagement and provided attractive prizes for the winners.
Results
The “MAXXIS ADVENTURE SANTA” campaign was a resounding success, achieving the following results:
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REACH
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New Followers
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Impressions
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Facebook Page Visits
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Total Entries
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Landing Page Visits
Total Advertising Budget:
The campaign was executed with a minimal advertising budget of USD 170. Despite the limited budget, the team was able to create a high-impact campaign that engaged the target audience and reactivated Maxxis Sri Lanka’s digital marketing pages.
Conclusion:
The “MAXXIS ADVENTURE SANTA” campaign showcased the impact of creative campaigns in reactivating a brand’s digital marketing pages. The team’s strategic approach and optimized landing page generated interest with a minimal advertising budget. The success of the campaign highlighted the importance of leveraging social media platforms to engage with target audiences and build brand loyalty. It led to increased brand visibility, engagement, and new followers, helping Maxxis Sri Lanka to continue its digital marketing efforts and build on the campaign’s success.
