Introduction:
Veedol Lubricants has a century of expertise in the lubricant industry, serving customers in over 70 countries. Their extensive range of products caters to various automotive and industrial applications, keeping pace with the latest technical requirements. This case study highlights the impact of an awareness campaign executed on behalf of “Veedol Lubricants Sri Lanka” to create brand awareness and drive trial purchases.
Problem:
Veedol is a newly introduced lubricant brand in Sri Lanka, resulting in a drop in awareness and sales during the past few months. Furthermore, people are concerned about spending a lot of money on lubricants due to the current economic situation. Therefore, a campaign was required to raise awareness while providing a solution to the price problem.
Objectives:
Our objectives were to increase the number of sales of Veedol Lubricants, increase brand awareness among customers through digital channels, drive traffic to Veedol and Daraz online store websites, and generate inquiries.
Solution:
We collaborated with the KOKO app, which offers 3-month installment plans for many products and services. Then, we executed a tactical campaign to announce this collaboration while creating excitement.
Creative Idea:
We planned and executed a creative campaign called “Veedol Easy වාසි කතන්දරේ” which involved both an awareness component and an engagement component. For the awareness component, we built a story around ” Easy වාසි කතන්දරේ ” and created a teaser phase. Then, we launched what “Easy වාසි කතන්දරේ ” was all about, which allowed people to buy Veedol Lubricants through KOKO for 03 months installments. As for the engagement component, since it was around the Avurudu season, we asked people to tag 02 friends and tell them about how they could buy Veedol Lubricants through KOKO for 03 months installments. We changed the campaign name to ” අවුරුදු Easy වාසි කතන්දරේ.” Participants who engaged in the campaign were entered into a draw to win gift vouchers from Veedol.
Conclusion:
The “Veedol Easy වාසි කතන්දරේ” campaign successfully created brand awareness and generated trial purchases for Veedol Lubricants Sri Lanka. The campaign achieved its objectives with an impressive return on investment. The collaboration with KOKO app was a strategic move that allowed people to purchase