Launching Sri Lanka’s First Online Business Ecosystem

Introduction:

The Commercial Bank of Ceylon stands as a beacon of excellence among Sri Lanka’s most awarded top private banks, boasting a rich legacy spanning over a century. Since its inception, this esteemed institution has consistently earned the unwavering trust of its customers—a testament to its enduring commitment to service and reliability. Through more than 100 years of history, the bank has not only weathered the test of time but has flourished as a paragon of financial integrity and customer satisfaction.

Problem:

Amidst the economic crisis and stringent government restrictions in Sri Lanka, a considerable number of businesses have been forced to cease operations, while those that persist are grappling with significant challenges. The adverse economic conditions and regulatory constraints have created an urgent need for viable solutions to support the struggling business community. As the nearest financial ally to the business audience, the Commercial Bank is compelled to explore innovative avenues and strategies to extend substantial assistance, facilitating the rebuilding of local and international market presence for businesses in distress.

Solution:

In a significant stride forward, the Commercial Bank has joined forces with GlobalLinker, one of India’s premier business solution partners. This collaboration aims to empower local businesses by providing them access to new opportunities both within Sri Lanka and globally, accompanied by numerous advantages. The result of this partnership is the introduction of “Commercial Bank LEAP GlobalLinker” in Sri Lanka. To ensure widespread awareness, a comprehensive 360-degree campaign has been strategically planned across various media channels.

This innovative online platform, offered entirely free of charge, is designed to equip users with a myriad of features. From building personalized websites to integrating shopping carts and payment gateways, the “Commercial Bank LEAP GlobalLinker” serves as a valuable resource, fostering the growth and success of businesses.

Results

Launching on digital, press, radio, and TV, our campaign for “Commercial Bank LEAP “GlobalLinker” achieved remarkable success within just three months. We proudly welcomed over 5,000 businesses to the platform, and the momentum continues. This ongoing campaign is not just making waves; it’s creating a winning tide of business empowerment and growth.