Introduction:
Kiddoz is a leading online store that offers a wide range of high-quality products for children aged from newborns to 12-year-olds. From toys to clothing and everything in between, Kiddoz has established itself as a one-stop-shop for parents looking to provide the best for their kids. While the store offers an extensive selection of products, its main selling item is diapers, with a variety of brands and sizes to choose from. With a focus on quality and affordability, Kiddoz has become a trusted name among parents and caregivers alike.
Challenge
Kiddoz approached us with a challenge: to promote their latest promotion, a free wet wipes pack for any brand of diaper purchases above 6,000/-, and sell 120 – 150 of these combo packages within one week. We had a tight budget and a limited timeframe to achieve this goal.
Creative Solution:
To address Kiddoz’s challenge, we developed and executed a tactical creative campaign called “Super Diaper Week”. We began with a teaser phase to generate buzz and build anticipation ahead of the campaign’s launch. Throughout the campaign, we prominently featured the promotion in our creatives and carefully targeted the right audience.
Right Targeting:
We used data analysis and market research to identify the demographic that was most likely to respond to the promotion, and tailored our messaging accordingly. By targeting our ads to parents with children in the age range of newborn to 2 years old, we were able to effectively reach our target audience and generate more sales.
Results:
Thanks to our targeted approach and creative execution, we achieved our sales goal within three days of launching the campaign. Despite having a minimal advertising budget of LKR 100,000, we were able to exceed Kiddoz’s expectations and drive significant revenue for their business.
Conclusion:
By carefully analyzing the market and targeting the right audience, our digital marketing agency was able to successfully promote Kiddoz’s diaper promotion and drive sales beyond their initial goal. Our “Super Diaper Week” campaign demonstrated the power of strategic targeting and creative execution in achieving business objectives on a tight budget.